Hisense Group chairman Jia Shaoqian recently shared his core views on organizational reshaping and leadership building in the AI era at the 2026 China Entrepreneur Club annual meeting. He said there is no secret to enterprise AI transformation, and that the key to success lies in the tenacity with which it is pursued — as long as action is taken, results will follow. He stressed that corporate leaders must take the initiative in guiding the entire workforce to embrace the AI transformation.
Companies must take the lead on AI transformation to succeed
AI is currently driving profound change across every dimension, from cognition to organization, and from individuals to the entire workforce. According to Jia Shaoqian, for companies seeking to break through the difficulties of AI transformation, the first step is to shake off a wait-and-see and hesitant mindset and truly understand the value of AI-driven change. More importantly, they must upgrade at the organizational level, restructuring their governance and delegation systems around AI, and reshaping the comprehensive capabilities of the entire workforce to adapt to the trend toward intelligence.
In his view, the leader at the helm is the core driver of AI transformation. The top executive must genuinely embrace and recognize the value of AI, actively integrate it into daily operations and self-improvement, leverage AI to optimize personal knowledge structures and upgrade corporate governance, and lead by example with a strong sense of responsibility. At the same time, leaders must drive a shift in mindset across the entire workforce, encouraging every employee to proactively adopt and apply AI, so as to push the company toward deep AI transformation from the top down.
After several years of targeted coaching and systematic training, an internal culture of actively embracing AI has taken shape within Hisense, with frontline and mid-level employees proactively stepping beyond their comfort zones and adapting to change. Leveraging AI technology, Hisense has thoroughly overhauled its traditional management model, moving away from an approach that relied excessively on human labor and the delegation of functional responsibilities. It has shifted toward intelligent knowledge and data management, successfully establishing a system of decentralization and delegation that was previously difficult to achieve, and significantly boosting management efficiency.
Speaking about the core experience of corporate AI and digital transformation, Jia Shaoqian was blunt: there are no special tricks. Companies simply need to identify the right direction for AI transformation and push forward with unwavering resolve. They will then find that transformation itself is not difficult; the hardest part is the tenacity required to stay the course over the long term.
Hisense has elevated AI to a new strategic priority to advance transformation
At the same time, he emphasized that advanced AI technology is merely a tool for corporate development. Business must ultimately return to its fundamentals, upholding a long-term outlook and strategic resolve. In the process of intelligent transformation, companies need to infuse their products and services with a human touch — this is the core key to long-term growth.
Hisense has now elevated AI to a new strategic priority, pushing the implementation of its AI strategy, seizing strategic opportunities in the industry, and refocusing on user value to reshape its growth model. On the industry side, the company is deepening its engagement in core AI industry chains, laying out future-oriented businesses, and accelerating its transformation into an AI industry ecosystem technology company. On the product side, it is deepening AI-plus-scenario innovation, upgrading its products from smart devices to intelligent home companions. At the same time, it is building an AI capability system across the board — empowering employee growth internally and enabling customers, users, and suppliers externally — to construct a fully integrated intelligent ecosystem.