- Unplugged Performance has proposed to take over the Cybertruck production line to avoid its cancellation.
- The company plans to fund this through an investor alliance, without using Tesla's resources.
- Tesla is prioritizing the Cybercab Robotaxi project and plans to gradually phase out the Cybertruck.
- The proposal highlights the expertise of aftermarket specialists and the focus on Tesla's autonomous driving technology.
A Tesla modification company has proposed to take over the Cybertruck production line to prevent the all-electric pickup from being completely discontinued by mid-2027. Located in Hawthorne, California, Unplugged Performance, acting as an aftermarket expert for Tesla, has publicly expressed its willingness to take over the production of the Cybertruck and plans to fund this through "an investor alliance." The company stated in a social media post: "We fully support prioritizing the Cybercab and are willing to take over the Cybertruck production line."
Unplugged Performance Proposal
We will fund this plan through an investor alliance, without using Tesla's production space, manpower, or focus; all resources will be directed to the Cybercab. The Cybercab will also receive priority for battery cells. We will wait for our turn. Tesla will thus gain additional profits, including licensing fees for each vehicle, along with revenues from autonomous driving and the Robotaxi network. We will produce the Cybertruck, a three-row CyberSUV, and the autonomous CyberCargo transport vehicle, achieving more autonomous driving mileage across this planet and beyond.
Is this worth further discussion?
The proposal comes at a time when Tesla is prioritizing the Cybercab Robotaxi project and plans to gradually phase out the Cybertruck assembly line located at Gigafactory Texas by mid-2027. Unplugged Performance was founded by Ben Schaffer in 2013 and is located near Tesla's design studio and SpaceX, becoming a major supplier of high-end upgrades for Tesla vehicles, offering large-scale upgrade kits for the Cybertruck under the UP INVINCIBLE series.
Future of Cybertruck Production
Through its UP.FIT division, the company has also developed Cybertruck versions specifically designed for police and fleet use, including deliveries to agencies such as the Las Vegas Police Department. In a post on X on Tuesday, Unplugged reiterated their public proposal, noting that such an arrangement would free up Tesla's resources and production capacity to focus on the Cybercab while allowing for the continued production of the stainless steel pickup and its expanded versions. Unplugged Performance stated that after meeting the demand for the Cybercab, they would wait for the supply of battery cells and would create ongoing revenue for Tesla through licensing and software/network services.
After initially garnering strong interest, Unplugged Performance also released a follow-up message inviting potential investors and strategic partners to contact them via email at [email protected]. The company clarified that this outreach is solely to gauge market interest and does not constitute an offer to sell securities or accept funding. The proposal emerged after Elon Musk indicated that Tesla would gradually halt Cybertruck production in Texas by mid-2027 to expand Cybercab output.
It remains uncertain whether Tesla will accept this proposal, but the public offer underscores the deep expertise of aftermarket specialists on the Cybertruck platform and Tesla's increasingly strong focus on autonomous driving in its manufacturing plans.
Shifts and Challenges in Tesla's Production Strategy
Tesla faces challenges with the Cybertruck production line, reflecting the company's shift in focus regarding the development of autonomous driving technology. Unplugged Performance's proposal is not only an attempt to save the production line but also demonstrates the market's emphasis on electric vehicles and their upgrade potential. As Tesla concentrates on the development of the Cybercab, this may impact its overall production strategy and future market positioning.