The Nubia NaviX Ultra will hold its global launch event on September 16th at 14:00, positioning itself as the world’s first AI smartphone and highlighting its core capabilities of "understanding, acting, remembering, and ensuring security." The device is expected to go on sale on its release date, offering users a new experience of cross-application automated task execution and fundamentally changing the previous mode of simple voice responses.
The Nubia NaviX Ultra is jointly developed by ZTE and ByteDance, featuring the Doubao mobile assistant. The system is equipped with a GUI Agent architecture that can understand screen content and simulate human clicks and swipes to achieve multi-step tasks across applications. Users only need to give vague instructions, and the phone can automatically complete the entire process of searching, comparing prices, filling out forms, and making payments, continuously enhancing the integration of AI into daily life and work scenarios.
Nubia NaviX Ultra Becomes the World’s First AI Smartphone to Launch Compliantly
In terms of design, the NaviX Ultra offers four color options: Blue Realm, Dreamland, Black, and White. The back features a highly recognizable horizontal camera module, and the side of the device includes a dedicated orange "AI button" that allows users to activate AI services with a single press without unlocking the phone. On the hardware side, the device is equipped with the Qualcomm Snapdragon 8 Elite Gen5 mobile platform, featuring a 6.78-inch 1.5K resolution OLED display with a 144Hz refresh rate. The overall positioning of the device leans towards high-end AI applications and the smoothness and reliability of multitasking processing.
The device boasts a 7100mAh battery, supporting 90W wired charging and 100W wireless charging. It also features a full-focal-length triple-camera system, with a 50-megapixel main camera, as well as ultra-wide-angle and telephoto capabilities. The front camera is also 50 megapixels. The overall specifications aim to balance long-term usage with the stability of AI task execution, making it suitable for users who rely on AI to handle daily multi-step workflows. To ensure user experience and compliance, Nubia has also emphasized the strict review and compliance process between the large model and terminal deployment.
Additionally, according to data from the Ministry of Industry and Information Technology (MIIT), the Nubia Doubao mobile large model completed its generative AI service filing on July 8th. The filing entities involve Shanghai and related terminal technology companies, indicating that the commercialization of its AI capabilities is on track. This complements the launch plan of the NaviX Ultra, allowing consumers to enjoy a high level of consistency and trust in both hardware and cloud services.
Public information also shows that the NaviX Ultra debuted at the WAIC conference in July. Officials and partners emphasized that, after user authorization, the device can proactively understand and process tasks. The core difference between AI agents and traditional voice assistants lies in the "ability to execute tasks" and the depth of that ability, allowing AI to be more deeply integrated into daily life and work scenarios. This also means that future digital devices will contribute significantly more to efficiency improvements than in scenarios requiring multiple user operations. On the same day, the MIIT also announced multiple filings for on-device generative AI services, indicating a collective push for AI capabilities by global smartphone brands.
Overall, the positioning of the NaviX Ultra is not just about high-end hardware specifications but also about providing end-to-end automation capabilities at the software level, enabling users to complete complex tasks with fewer operations. This design philosophy of "understanding, acting, remembering, and ensuring security" is expected to drive more devices to adopt highly integrated applications in digital scenarios, promoting the popularization of AI services in daily life.
The specifications summary and optional colors are as follows. If details beyond the official announcement are released, they will be updated simultaneously at the time of the official launch. The data and descriptions below are based on official announcements and technical demonstrations and align with the current mainstream approach to hardware and software integration in the market. The AI capabilities of such devices are closely related to their lifespan, and it is recommended that consumers consider their daily needs and the adaptability of cross-device workflows when evaluating a purchase.
| Hardware Platform | Qualcomm Snapdragon 8 Elite Gen5 |
| Screen | 6.78 inches, 1.5K OLED, 144Hz |
| Battery | 7100mAh |
| Fast Charging | 90W wired, 100W wireless |
| Camera Configuration | Rear full-focal-length triple camera; main camera 50 megapixels; front camera 50 megapixels |
| AI Assistant | Doubao mobile assistant, system-level GUI Agent, orange AI button |
| Colors | Blue Realm, Dreamland, Black, White |